Crisis Planning seems to be big–but how do you know if they are any good?

I found this article by Gerald Baron, a great crisis communications expert, on his Blog. It provides an excellent and concise view on what is important in a crisis plan both for communicating externally and internally. The media is such a big issue in crisis management, but people often forget that what the media is told should be the culmination of a lot of internal communications to ensure that the message is accurate, valuable, timely and believable.

These end-to-end communications are increasingly difficult in times of stress, reduced time windows and where teams are brought together only when a crisis hits. Of course, in organizations that are increasingly distributed and mobile, the luxury of having a single point at which the crisis team can congregate is no longer available.

You can find the article here. It is well worth reading.

Comments

[Jonathan Bernstein]

I'm a big fan of Gerald's and, in fact, wrote the cover note for his superb book, "Now is Too Late." For those who might be interested, I also have several hundred articles about crisis management available in back issues of my ezine (free!), at http://www.bernsteincrisismanagement.com/newsletter.html.

Jonathan Bernstein, President
Bernstein Crisis Management, Inc.
http://www.bernsteincrisismanagement.com